La Calçotada is an incredible tradition that deserves special merchandise. But this merchandise serves a greater purpose than typical merchandise. It helps fund our goal to create a welcoming Calçotada culture. A culture that celebrates our common humanity and the joy of sharing a delicious meal, regardless of where we come from. We are all Calçotaries, forging a new identity as a joyful community committed to mutual support for a better future.
La Calçotada merchandise is a non-profit product. It funds marketing for La Calçotada. All the money goes to a fund that helps La Calçotada become independent of other private funding options, and will be paid back once the company is profitable. This money will always be dedicated to promoting La Calçotada for marketing purposes.